NotionOps

NotionOps began as an internal tool to support agile scrum workflows inside Notion—but quickly grew into a standalone product used by over 2,000 users across 500+ organizations. As the founder and technical lead, I built a Notion-integrated analytics platform with burndown and velocity charting, automatic issue sequencing, and a playful setup assistant that gamified onboarding. The product shipped with a powerful prebuilt Notion template and embedded dashboards, allowing teams to manage their entire sprint process without leaving Notion.

What made NotionOps stand out was the blend of utility and brand. While most Notion add-ons leaned into imitation, we leaned out—with a unique 2000s-era software aesthetic, playful UX metaphors (“sprints” = track & field), and a marketing campaign that turned a niche tool into the top organic result for “agile scrum Notion.” As Notion matured and introduced native alternatives, we made the call to sunset NotionOps—but not before proving that a well-executed niche tool can create real traction and brand love, fast.

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